Wednesday, September 12, 2007

What is with Orowheat?

I don't know what Orowheat is thinking. Their new commercials are trying to portray an "Orowheat choice is a healthy choice" stance but it falls short. For example, the setting is a sandy beach, you can hear the waves in the background, see the sand, see a guy walking and then the camera pans back. What you thought was sand is Orowheat bread made into a sandwich. It just happens to be the same color as sand. Hmmmm. Tying, sand to sandwiches is a childhood nightmare of mine. In fact I bet there are probably a bunch of beach going people that do not want to make that connection ever.

There are others. Dark bread being conveyed as a bunch of outdoor steps, etc. Orowheat, please. We are all learning about the healthy aspects of whole grain breads, however, you're taking it a bit too far.