Here's another look at it.
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AdAge Daily is all a buzz with the revolutionary choice Kroger's has taken this morning. Advertising is at an all time low as far as televsion is concerned. With the advent of TIVO, more and more of us are blitzing through the commercials and skipping the possibility of being wooed by the ads.
What's a product vendor to do? Well, get ready. They've figured out where the captive audience is. It's at the check-out line. You know that foot wide, black belt each of us places our items on prior to paying for them? Yes, that's where the ads are going to be. Rocket scientists I tell you! the average grocer has 10 check out lines. Each with a four foot belt that rotates for customers to place their groceries on. It can't miss. Watch for the commercials at your store soon.
First the grocery cart, now the check-out belt. I understand the commercial on the cart. That, to me, makes sense. While a person is strolling about, they're reminded of certain items they made need. There are also new smart carts, that have a chip in them and can tell where you are in the store and runs an ad appropriate to the department. (wow, I'm sure that's not expensive) However, is the ad at the end of your shopping experience really going to get you to go back and fight the clogged aisles again? I think not.
After a long bout away from the blogging world, I begin to read my favorites. Check sis's blog, nothing new. But then again, she's been out of town too! Check Lisa's place new stuff, great! Check Susan's and her kids joined me in Utah, didn't see them specifically, but they were in the crowds I saw. ;-)
Then went over to Kim's and saw all kinds of great inspirations! Now on to Meggiecat's and she had some great links for stuff I want to make for the granddaughter. Thanks, Kathy!
Dropped by Shuna's place and was again inspired to get back to food. And of course, who could forget Grommie? I'm stealing that cake idea!
Then I stumbled upon the best news yet, my favorite blogger, the first bookmark on my culiblog tab, Waiter Rant has good news.
He's landed a book deal! It is the best news!
I've been reading him and The Trickster since I first became interested in blogs. They are both excellent writers. Each has inspired me to keep working hard and learn all I can.
What drew me to the Waiter is his ability to see farther into the person he serves than most people are able. You see, he has a background in the seminary and in psych. Two of my favorite subjects, mix them with food and you have a trifecta! His wit and wisdom and glaring spot-on analysis of the game is undeniably book worthy. I wish him the best. Go buy a book when it comes out. Help a poor waiter earn his keep will ya?
I am back! 3318 miles later and six states (sort of) on the history books! Lots to talk about in the morning. Need a bit of rest and sorting of photos and all. Thank you for your patience.
I am surprised at the lack of wireless connections throughout our vacation destinations. That's why no updates at all. Food along the way was interesting.
See ya in the morning!