Fresh and Easy - an update

This is the first story I've seen with any concrete information about Tesco's first foray into the US market with their Fresh and Easy Concept stores. 30 stores by Christmas huh?

I know there's one in our neighborhood opening, but the cloak of silence is so large over it, I'm not sure I'll know anything more than what this article states until it opens.

I'll be following it with interest.